Marketing Management : Analysis, Planning, Implementation, and Control /

An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importa...

Szczegółowa specyfikacja

Opis bibliograficzny
1. autor: Kotler, Philip, author 301835
Format: text
Język:eng
Wydane: Upper Saddle River, NJ : Prentice Hall, 1997
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