Marketing Management : Analysis, Planning, Implementation, and Control /

An analysis of trends and developments in global marketing management. The book includes a section on brand development as one of the keys to successful marketing. Emphasis is placed on managing business processes and core competencies, not just departmental functions. Also emphasized is the importa...

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書目詳細資料
主要作者: Kotler, Philip, author 301835
格式: text
語言:eng
出版: Upper Saddle River, NJ : Prentice Hall, 1997
主題: