Service management and marketing : managing the moments of truth in service competition /

Títulos similares

• Service management and marketing : customer management in service competition /
  por: 348480 Gronroos, Christian
  Publicado: (2007)
• Handbook of services marketing and management /
  por: Swartz, Teresa A., et al.
  Publicado: (2000)
• Services marketing management : an international perspective /
  por: 248962 Kasper, Hans, et al.
  Publicado: (1999)
• Strategic service management : beyond the moment of truth /
  por: Boyle, Denis
  Publicado: (1990)
• Services marketing management : a strategic perspective/
  por: 248962 Kasper, Hans, et al.
  Publicado: (2006)