Customer relationship management : making hard decisions with soft numbers /

Customer relationship management : making hard decisions with soft numbers /

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Bibliographic Details
Main Authors: 354765 Anton, Jon, Monger, Jodie E., Feinberg, Richard A., Widdows, Rick, Ruyter, Ko de
Format:
Published: Upper Saddle River, NJ : Prentice Hall, 1996
Subjects:
Customer relations

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