Strategic management and online selling : creating competitive advantage with intangible web goods /

Strategic management and online selling : creating competitive advantage with intangible web goods /

36

Bibliographische Detailangaben
1. Verfasser: Royer, Susanne, 1969-
Format:
Sprache:eng
Veröffentlicht: New York, NY : Routledge, 2005
Schlagworte:
Electronic commerce
Internet marketing
Strategic planning

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