Strategic management and online selling : creating competitive advantage with intangible web goods /
36
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York, NY : Routledge,
2005
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| Subjects: |
| _version_ | 1826431846196445184 |
|---|---|
| author | Royer, Susanne, 1969- |
| author_facet | Royer, Susanne, 1969- |
| author_sort | Royer, Susanne, 1969- |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T07:21:53Z |
| format | |
| id | KOHA-OAI-TEST:377370 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T07:21:53Z |
| publishDate | 2005 |
| publisher | New York, NY : Routledge, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3773702020-12-19T17:13:08ZStrategic management and online selling : creating competitive advantage with intangible web goods / Royer, Susanne, 1969- New York, NY : Routledge,2005eng36PSZJBLElectronic commerceInternet marketingStrategic planningURN:ISBN:041534994X (hbk.) |
| spellingShingle | Electronic commerce Internet marketing Strategic planning Royer, Susanne, 1969- Strategic management and online selling : creating competitive advantage with intangible web goods / |
| title | Strategic management and online selling : creating competitive advantage with intangible web goods / |
| title_full | Strategic management and online selling : creating competitive advantage with intangible web goods / |
| title_fullStr | Strategic management and online selling : creating competitive advantage with intangible web goods / |
| title_full_unstemmed | Strategic management and online selling : creating competitive advantage with intangible web goods / |
| title_short | Strategic management and online selling : creating competitive advantage with intangible web goods / |
| title_sort | strategic management and online selling creating competitive advantage with intangible web goods |
| topic | Electronic commerce Internet marketing Strategic planning |
| work_keys_str_mv | AT royersusanne1969 strategicmanagementandonlinesellingcreatingcompetitiveadvantagewithintangiblewebgoods |