Strategic management and online selling : creating competitive advantage with intangible web goods /

Strategic management and online selling : creating competitive advantage with intangible web goods /

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Detalhes bibliográficos
Autor principal: Royer, Susanne, 1969-
Formato:
Idioma:eng
Publicado em: New York, NY : Routledge, 2005
Assuntos:
Electronic commerce
Internet marketing
Strategic planning

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