The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market /

The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market /

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Bibliographic Details
Main Authors: 303598 Zagula, John, Tong, Richard, 1961-
Format:
Language:eng
Published: New York, NY : Portfolio, 2004
Subjects:
Marketing
Marketing research
Strategic planning

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