The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market /
36
| Main Authors: | , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York, NY : Portfolio,
2004
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| Subjects: |
| _version_ | 1826432195143663616 |
|---|---|
| author | 303598 Zagula, John Tong, Richard, 1961- |
| author_facet | 303598 Zagula, John Tong, Richard, 1961- |
| author_sort | 303598 Zagula, John |
| collection | OCEAN |
| description | 36 |
| first_indexed | 2024-03-05T07:27:08Z |
| format | |
| id | KOHA-OAI-TEST:379121 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T07:27:08Z |
| publishDate | 2004 |
| publisher | New York, NY : Portfolio, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:3791212020-12-19T17:13:12ZThe marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / 303598 Zagula, John Tong, Richard, 1961- New York, NY : Portfolio,2004eng36PSZJBLMarketingMarketing researchStrategic planningURN:ISBN:1591840384 (hbk.) |
| spellingShingle | Marketing Marketing research Strategic planning 303598 Zagula, John Tong, Richard, 1961- The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / |
| title | The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / |
| title_full | The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / |
| title_fullStr | The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / |
| title_full_unstemmed | The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / |
| title_short | The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / |
| title_sort | marketing playbook five battle tested plays for capturing and keeping the lead in any market |
| topic | Marketing Marketing research Strategic planning |
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