The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market /
36
Main Authors: | , |
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Format: | |
Language: | eng |
Published: |
New York, NY : Portfolio,
2004
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Subjects: |
_version_ | 1826432195143663616 |
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author | 303598 Zagula, John Tong, Richard, 1961- |
author_facet | 303598 Zagula, John Tong, Richard, 1961- |
author_sort | 303598 Zagula, John |
collection | OCEAN |
description | 36 |
first_indexed | 2024-03-05T07:27:08Z |
format | |
id | KOHA-OAI-TEST:379121 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T07:27:08Z |
publishDate | 2004 |
publisher | New York, NY : Portfolio, |
record_format | dspace |
spelling | KOHA-OAI-TEST:3791212020-12-19T17:13:12ZThe marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / 303598 Zagula, John Tong, Richard, 1961- New York, NY : Portfolio,2004eng36PSZJBLMarketingMarketing researchStrategic planningURN:ISBN:1591840384 (hbk.) |
spellingShingle | Marketing Marketing research Strategic planning 303598 Zagula, John Tong, Richard, 1961- The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / |
title | The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / |
title_full | The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / |
title_fullStr | The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / |
title_full_unstemmed | The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / |
title_short | The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / |
title_sort | marketing playbook five battle tested plays for capturing and keeping the lead in any market |
topic | Marketing Marketing research Strategic planning |
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