The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market /

36

Bibliographic Details
Main Authors: 303598 Zagula, John, Tong, Richard, 1961-
Format:
Language:eng
Published: New York, NY : Portfolio, 2004
Subjects:
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author 303598 Zagula, John
Tong, Richard, 1961-
author_facet 303598 Zagula, John
Tong, Richard, 1961-
author_sort 303598 Zagula, John
collection OCEAN
description 36
first_indexed 2024-03-05T07:27:08Z
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institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T07:27:08Z
publishDate 2004
publisher New York, NY : Portfolio,
record_format dspace
spelling KOHA-OAI-TEST:3791212020-12-19T17:13:12ZThe marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / 303598 Zagula, John Tong, Richard, 1961- New York, NY : Portfolio,2004eng36PSZJBLMarketingMarketing researchStrategic planningURN:ISBN:1591840384 (hbk.)
spellingShingle Marketing
Marketing research
Strategic planning
303598 Zagula, John
Tong, Richard, 1961-
The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market /
title The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market /
title_full The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market /
title_fullStr The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market /
title_full_unstemmed The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market /
title_short The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market /
title_sort marketing playbook five battle tested plays for capturing and keeping the lead in any market
topic Marketing
Marketing research
Strategic planning
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