INTERNATIONAL MARKETING : ANALYSIS AND STRATEGY /
This excellent book offers a good balance between theory and practice while providing solid theoretical and conceptual foundations to the discipline of international marketing. The approach is analytical rather than merely descriptive, with an emphasis on the management perspective. International Ma...
| Main Authors: | , |
|---|---|
| Format: | text |
| Language: | eng |
| Published: |
Upper Saddle River, New Jersey : Prentice Hall,
1997
|
| Subjects: |