Strategic marketing management cases / [disket]

System requirements: IBM PC or compatible, with Windows 3.1 or higher, and Excel 4.0 or higher. Macintosh with MacOS 8 and Excel 5 has been found to work, provided the files are copied to the Mac hard disk first.

Bibliographic Details
Main Authors: 173204 Cravens, David W., Lamb, Charles W., Crittenden, Victoria L.
Format:
Published: Boston : McGraw-Hill, 1998
Subjects: