SPSS : SPSS Student Version 11.0 for Windows [compact disc] /
For upper-level undergraduate and MBA courses in Marketing Research and Marketing Data Analysis. This graduate marketing research text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material.
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| Language: | eng |
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Upper Saddle River, NJ : Pearson/Prentice Hall,
2004
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