Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor /

"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's lear...

全面介绍

书目详细资料
主要作者: 357212 McLeish, Barry J.
格式:
语言:eng
出版: New York : Wiley, 2011
主题: