The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /

Includes bibliographical references (p. 214-219) and index.

Bibliographic Details
Main Authors: Moeller, Leslie H., 1961-, Landry, Edward C., 1965-, Kinni, Theodore B., 1956-
Format:
Language:eng
Published: New York : McGraw-Hill, c200
Subjects: