The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI /
Includes bibliographical references (p. 214-219) and index.
Main Authors: | Moeller, Leslie H., 1961-, Landry, Edward C., 1965-, Kinni, Theodore B., 1956- |
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Format: | |
Language: | eng |
Published: |
New York : McGraw-Hill,
c200
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Subjects: |
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