Marketing ROI : the path to campaign, customer, and corporate profitability /
Includes bibliographical references and index.
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : McGraw-Hill,
c200
|
| Subjects: |
Includes bibliographical references and index.
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : McGraw-Hill,
c200
|
| Subjects: |