Marketing ROI : the path to campaign, customer, and corporate profitability /
Includes bibliographical references and index.
| Main Author: | |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
New York : McGraw-Hill,
c200
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| Subjects: |
| _version_ | 1826444136672133120 |
|---|---|
| author | 503241 Lenskold, James |
| author_facet | 503241 Lenskold, James |
| author_sort | 503241 Lenskold, James |
| collection | OCEAN |
| description | Includes bibliographical references and index. |
| first_indexed | 2024-03-05T10:23:37Z |
| format | |
| id | KOHA-OAI-TEST:437949 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:23:37Z |
| publishDate | c200 |
| publisher | New York : McGraw-Hill, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4379492020-12-19T17:15:46ZMarketing ROI : the path to campaign, customer, and corporate profitability / 503241 Lenskold, James New York : McGraw-Hill,c2003engIncludes bibliographical references and index.PSZJBLPOPULAR, BEST, ANNOUNCECapital investmentsRate of returnProfitURN:ISBN:0071413634 (alk. paper) |
| spellingShingle | Capital investments Rate of return Profit 503241 Lenskold, James Marketing ROI : the path to campaign, customer, and corporate profitability / |
| title | Marketing ROI : the path to campaign, customer, and corporate profitability / |
| title_full | Marketing ROI : the path to campaign, customer, and corporate profitability / |
| title_fullStr | Marketing ROI : the path to campaign, customer, and corporate profitability / |
| title_full_unstemmed | Marketing ROI : the path to campaign, customer, and corporate profitability / |
| title_short | Marketing ROI : the path to campaign, customer, and corporate profitability / |
| title_sort | marketing roi the path to campaign customer and corporate profitability |
| topic | Capital investments Rate of return Profit |
| work_keys_str_mv | AT 503241lenskoldjames marketingroithepathtocampaigncustomerandcorporateprofitability |