The great marketing turnaround : the age of the individual-and how to profit from it /

The great marketing turnaround : the age of the individual-and how to profit from it /

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Bibliographic Details
Main Authors: 209015 Rapp, Stan, Collins, Tom
Format:
Published: Englewood Cliffs, N.J. : Prentice-Hall, 1990
Subjects:
Marketing
Advertising
Sales promotion

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