Brand marketing [videorecording] : why we eat, drink, and wear brand names
"Branding shifts how we view the world. Marketers create a world in which objects have personalities. Gain insight to consumer society with an in-depth exploration of the powerof brand names. Learn about brand equity, brand and line extensions, co-branding, and celebrities as brands."--On...
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| Language: | eng |
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Lake Zurich, I.L. : Learning Seed,
c200
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