Brand marketing [videorecording] : why we eat, drink, and wear brand names
"Branding shifts how we view the world. Marketers create a world in which objects have personalities. Gain insight to consumer society with an in-depth exploration of the powerof brand names. Learn about brand equity, brand and line extensions, co-branding, and celebrities as brands."--On...
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| Language: | eng |
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Lake Zurich, I.L. : Learning Seed,
c200
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| _version_ | 1826445207996989440 |
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| author | Learning Seed Company |
| author_facet | Learning Seed Company |
| author_sort | Learning Seed Company |
| collection | OCEAN |
| description | "Branding shifts how we view the world. Marketers create a world in which objects have personalities. Gain insight to consumer society with an in-depth exploration of the powerof brand names. Learn about brand equity, brand and line extensions, co-branding, and celebrities as brands."--On container |
| first_indexed | 2024-03-05T10:39:12Z |
| format | |
| id | KOHA-OAI-TEST:443131 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:39:12Z |
| publishDate | c200 |
| publisher | Lake Zurich, I.L. : Learning Seed, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4431312020-12-19T17:16:02ZBrand marketing [videorecording] : why we eat, drink, and wear brand names Learning Seed Company Lake Zurich, I.L. : Learning Seed,c2000eng"Branding shifts how we view the world. Marketers create a world in which objects have personalities. Gain insight to consumer society with an in-depth exploration of the powerof brand names. Learn about brand equity, brand and line extensions, co-branding, and celebrities as brands."--On container"Branding shifts how we view the world. Marketers create a world in which objects have personalities. Gain insight to consumer society with an in-depth exploration of the powerof brand names. Learn about brand equity, brand and line extensions, co-branding, and celebrities as brands."--On containerPSZJBLBranding (Marketing) Brand name products Brand choice Films for the hearing impaired URN:ISBN:1557409382URN:ISBN:9781557409386 |
| spellingShingle | Branding (Marketing) Brand name products Brand choice Films for the hearing impaired Learning Seed Company Brand marketing [videorecording] : why we eat, drink, and wear brand names |
| title | Brand marketing [videorecording] : why we eat, drink, and wear brand names |
| title_full | Brand marketing [videorecording] : why we eat, drink, and wear brand names |
| title_fullStr | Brand marketing [videorecording] : why we eat, drink, and wear brand names |
| title_full_unstemmed | Brand marketing [videorecording] : why we eat, drink, and wear brand names |
| title_short | Brand marketing [videorecording] : why we eat, drink, and wear brand names |
| title_sort | brand marketing videorecording why we eat drink and wear brand names |
| topic | Branding (Marketing) Brand name products Brand choice Films for the hearing impaired |
| work_keys_str_mv | AT learningseedcompany brandmarketingvideorecordingwhyweeatdrinkandwearbrandnames |