Nerlove-arrow advertising model with its expansion models and development /

Project Paper (Sarjana Muda Sains serta Pendidikan (Matematik)) - Universiti Teknologi Malaysia, 2004

Bibliographic Details
Main Authors: 495978 Teoh Hooi Tian, Mohd. Ismail Abdul Aziz, Fakulti Sains
Format:
Language:eng
Published: 2004