Advertising and integrated brand promotion /

Advertising and integrated brand promotion /

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Includes bibliographical references and index

Bibliographic Details
Main Authors: O'Guinn, Thomas C., Allen, Chris T., Semenik, Richard J.
Format:
Language:eng
Published: Mason, OH : South-Western, Cengage Learning, c201
Subjects:
Advertising media planning
Branding (Marketing)
Advertising

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