Advertising and integrated brand promotion /
Includes bibliographical references and index
| Main Authors: | , , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
Mason, OH : South-Western, Cengage Learning,
c201
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| Subjects: |
| _version_ | 1826446244747149312 |
|---|---|
| author | O'Guinn, Thomas C. Allen, Chris T. Semenik, Richard J. |
| author_facet | O'Guinn, Thomas C. Allen, Chris T. Semenik, Richard J. |
| author_sort | O'Guinn, Thomas C. |
| collection | OCEAN |
| description | Includes bibliographical references and index |
| first_indexed | 2024-03-05T10:54:10Z |
| format | |
| id | KOHA-OAI-TEST:448124 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:54:10Z |
| publishDate | c201 |
| publisher | Mason, OH : South-Western, Cengage Learning, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4481242020-12-19T17:16:15ZAdvertising and integrated brand promotion / O'Guinn, Thomas C. Allen, Chris T. Semenik, Richard J. Mason, OH : South-Western, Cengage Learning,c2012engIncludes bibliographical references and indexPSZJBLAdvertising media planningBranding (Marketing)AdvertisingURN:ISBN:9780538473323 (hbk.)URN:ISBN:0538473320 (hbk.) |
| spellingShingle | Advertising media planning Branding (Marketing) Advertising O'Guinn, Thomas C. Allen, Chris T. Semenik, Richard J. Advertising and integrated brand promotion / |
| title | Advertising and integrated brand promotion / |
| title_full | Advertising and integrated brand promotion / |
| title_fullStr | Advertising and integrated brand promotion / |
| title_full_unstemmed | Advertising and integrated brand promotion / |
| title_short | Advertising and integrated brand promotion / |
| title_sort | advertising and integrated brand promotion |
| topic | Advertising media planning Branding (Marketing) Advertising |
| work_keys_str_mv | AT oguinnthomasc advertisingandintegratedbrandpromotion AT allenchrist advertisingandintegratedbrandpromotion AT semenikrichardj advertisingandintegratedbrandpromotion |