Critical success factors of new product development in a technology based company : a case study /

Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2009

Bibliographic Details
Main Authors:	211933 Leow, Yi Run, Kamariah Ismail, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:	eng
Published:	2009
Subjects:	New products Product management

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