The relationship between customer satisfaction, brand image and customer loyalty from the perspective of Proton's customers /

The relationship between customer satisfaction, brand image and customer loyalty from the perspective of Proton's customers /

Thesis (Sarjana Pengurusan (Teknologi)) - Universit Teknologi Malaysia, 2010

Bibliographic Details
Main Authors: Yeoh, Hooi Chin, 1985-, Ahmad Jusoh, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: 2010
Subjects:
Consumer satisfaction
Marketing research

Similar Items