The relationship between customer satisfaction, brand image and customer loyalty from the perspective of Proton's customers /
Thesis (Sarjana Pengurusan (Teknologi)) - Universit Teknologi Malaysia, 2010
| Main Authors: | , , |
|---|---|
| Format: | |
| Language: | eng |
| Published: |
2010
|
| Subjects: |
| _version_ | 1796737922414673920 |
|---|---|
| author | Yeoh, Hooi Chin, 1985- Ahmad Jusoh, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | Yeoh, Hooi Chin, 1985- Ahmad Jusoh, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | Yeoh, Hooi Chin, 1985- |
| collection | OCEAN |
| description | Thesis (Sarjana Pengurusan (Teknologi)) - Universit Teknologi Malaysia, 2010 |
| first_indexed | 2024-03-05T10:54:59Z |
| format | |
| id | KOHA-OAI-TEST:448395 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T10:54:59Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4483952020-12-19T17:16:16ZThe relationship between customer satisfaction, brand image and customer loyalty from the perspective of Proton's customers / Yeoh, Hooi Chin, 1985- Ahmad Jusoh, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia 2010engThesis (Sarjana Pengurusan (Teknologi)) - Universit Teknologi Malaysia, 2010PRZSLConsumer satisfactionMarketing research |
| spellingShingle | Consumer satisfaction Marketing research Yeoh, Hooi Chin, 1985- Ahmad Jusoh, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia The relationship between customer satisfaction, brand image and customer loyalty from the perspective of Proton's customers / |
| title | The relationship between customer satisfaction, brand image and customer loyalty from the perspective of Proton's customers / |
| title_full | The relationship between customer satisfaction, brand image and customer loyalty from the perspective of Proton's customers / |
| title_fullStr | The relationship between customer satisfaction, brand image and customer loyalty from the perspective of Proton's customers / |
| title_full_unstemmed | The relationship between customer satisfaction, brand image and customer loyalty from the perspective of Proton's customers / |
| title_short | The relationship between customer satisfaction, brand image and customer loyalty from the perspective of Proton's customers / |
| title_sort | relationship between customer satisfaction brand image and customer loyalty from the perspective of proton s customers |
| topic | Consumer satisfaction Marketing research |
| work_keys_str_mv | AT yeohhooichin1985 therelationshipbetweencustomersatisfactionbrandimageandcustomerloyaltyfromtheperspectiveofprotonscustomers AT ahmadjusohsupervisor therelationshipbetweencustomersatisfactionbrandimageandcustomerloyaltyfromtheperspectiveofprotonscustomers AT fakultipengurusandanpembangunansumbermanusia therelationshipbetweencustomersatisfactionbrandimageandcustomerloyaltyfromtheperspectiveofprotonscustomers AT yeohhooichin1985 relationshipbetweencustomersatisfactionbrandimageandcustomerloyaltyfromtheperspectiveofprotonscustomers AT ahmadjusohsupervisor relationshipbetweencustomersatisfactionbrandimageandcustomerloyaltyfromtheperspectiveofprotonscustomers AT fakultipengurusandanpembangunansumbermanusia relationshipbetweencustomersatisfactionbrandimageandcustomerloyaltyfromtheperspectiveofprotonscustomers |