Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia /
Thesis (Sarjana Sains (Perancangan dan Pengangkutan)) - Universiti Teknologi Malaysia, 2010
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Language: | eng |
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2010
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Summary: | Thesis (Sarjana Sains (Perancangan dan Pengangkutan)) - Universiti Teknologi Malaysia, 2010 |
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