Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia /

Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia /

Thesis (Sarjana Sains (Perancangan dan Pengangkutan)) - Universiti Teknologi Malaysia, 2010

Bibliographic Details
Main Authors: Viktor Ni, 1984-, Muhammad Zaly Shah Muhammad Hussein, Fakulti Alam Bina
Format:
Language:eng
Published: 2010
Subjects:
Airlines
Transportation
Description
Summary:Thesis (Sarjana Sains (Perancangan dan Pengangkutan)) - Universiti Teknologi Malaysia, 2010

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