Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia /

Thesis (Sarjana Sains (Perancangan dan Pengangkutan)) - Universiti Teknologi Malaysia, 2010

Detalhes bibliográficos
Main Authors: Viktor Ni, 1984-, Muhammad Zaly Shah Muhammad Hussein, Fakulti Alam Bina
Formato:
Idioma:eng
Publicado em: 2010
Assuntos:
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author Viktor Ni, 1984-
Muhammad Zaly Shah Muhammad Hussein
Fakulti Alam Bina
author_facet Viktor Ni, 1984-
Muhammad Zaly Shah Muhammad Hussein
Fakulti Alam Bina
author_sort Viktor Ni, 1984-
collection OCEAN
description Thesis (Sarjana Sains (Perancangan dan Pengangkutan)) - Universiti Teknologi Malaysia, 2010
first_indexed 2024-03-05T11:01:01Z
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institution Universiti Teknologi Malaysia - OCEAN
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publishDate 2010
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spelling KOHA-OAI-TEST:4503962020-12-19T17:16:21ZPassengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia / Viktor Ni, 1984- Muhammad Zaly Shah Muhammad Hussein Fakulti Alam Bina 2010engThesis (Sarjana Sains (Perancangan dan Pengangkutan)) - Universiti Teknologi Malaysia, 2010Includes bibliographical referencesFABULAirlinesTransportation
spellingShingle Airlines
Transportation
Viktor Ni, 1984-
Muhammad Zaly Shah Muhammad Hussein
Fakulti Alam Bina
Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia /
title Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia /
title_full Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia /
title_fullStr Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia /
title_full_unstemmed Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia /
title_short Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia /
title_sort passengers brand perception and awareness of full service and low cost airlines a case of malaysia airlines and airasia
topic Airlines
Transportation
work_keys_str_mv AT viktorni1984 passengersbrandperceptionandawarenessoffullserviceandlowcostairlinesacaseofmalaysiaairlinesandairasia
AT muhammadzalyshahmuhammadhussein passengersbrandperceptionandawarenessoffullserviceandlowcostairlinesacaseofmalaysiaairlinesandairasia
AT fakultialambina passengersbrandperceptionandawarenessoffullserviceandlowcostairlinesacaseofmalaysiaairlinesandairasia