Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia /
Thesis (Sarjana Sains (Perancangan dan Pengangkutan)) - Universiti Teknologi Malaysia, 2010
| Main Authors: | , , |
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| 格式: | |
| 语言: | eng |
| 出版: |
2010
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| 主题: |
| _version_ | 1826446717159997440 |
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| author | Viktor Ni, 1984- Muhammad Zaly Shah Muhammad Hussein Fakulti Alam Bina |
| author_facet | Viktor Ni, 1984- Muhammad Zaly Shah Muhammad Hussein Fakulti Alam Bina |
| author_sort | Viktor Ni, 1984- |
| collection | OCEAN |
| description | Thesis (Sarjana Sains (Perancangan dan Pengangkutan)) - Universiti Teknologi Malaysia, 2010 |
| first_indexed | 2024-03-05T11:01:01Z |
| format | |
| id | KOHA-OAI-TEST:450396 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:01:01Z |
| publishDate | 2010 |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4503962020-12-19T17:16:21ZPassengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia / Viktor Ni, 1984- Muhammad Zaly Shah Muhammad Hussein Fakulti Alam Bina 2010engThesis (Sarjana Sains (Perancangan dan Pengangkutan)) - Universiti Teknologi Malaysia, 2010Includes bibliographical referencesFABULAirlinesTransportation |
| spellingShingle | Airlines Transportation Viktor Ni, 1984- Muhammad Zaly Shah Muhammad Hussein Fakulti Alam Bina Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia / |
| title | Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia / |
| title_full | Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia / |
| title_fullStr | Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia / |
| title_full_unstemmed | Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia / |
| title_short | Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia / |
| title_sort | passengers brand perception and awareness of full service and low cost airlines a case of malaysia airlines and airasia |
| topic | Airlines Transportation |
| work_keys_str_mv | AT viktorni1984 passengersbrandperceptionandawarenessoffullserviceandlowcostairlinesacaseofmalaysiaairlinesandairasia AT muhammadzalyshahmuhammadhussein passengersbrandperceptionandawarenessoffullserviceandlowcostairlinesacaseofmalaysiaairlinesandairasia AT fakultialambina passengersbrandperceptionandawarenessoffullserviceandlowcostairlinesacaseofmalaysiaairlinesandairasia |