Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia /
Thesis (Sarjana Sains (Perancangan dan Pengangkutan)) - Universiti Teknologi Malaysia, 2010
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Idioma: | eng |
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2010
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author | Viktor Ni, 1984- Muhammad Zaly Shah Muhammad Hussein Fakulti Alam Bina |
author_facet | Viktor Ni, 1984- Muhammad Zaly Shah Muhammad Hussein Fakulti Alam Bina |
author_sort | Viktor Ni, 1984- |
collection | OCEAN |
description | Thesis (Sarjana Sains (Perancangan dan Pengangkutan)) - Universiti Teknologi Malaysia, 2010 |
first_indexed | 2024-03-05T11:01:01Z |
format | |
id | KOHA-OAI-TEST:450396 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T11:01:01Z |
publishDate | 2010 |
record_format | dspace |
spelling | KOHA-OAI-TEST:4503962020-12-19T17:16:21ZPassengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia / Viktor Ni, 1984- Muhammad Zaly Shah Muhammad Hussein Fakulti Alam Bina 2010engThesis (Sarjana Sains (Perancangan dan Pengangkutan)) - Universiti Teknologi Malaysia, 2010Includes bibliographical referencesFABULAirlinesTransportation |
spellingShingle | Airlines Transportation Viktor Ni, 1984- Muhammad Zaly Shah Muhammad Hussein Fakulti Alam Bina Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia / |
title | Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia / |
title_full | Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia / |
title_fullStr | Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia / |
title_full_unstemmed | Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia / |
title_short | Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia / |
title_sort | passengers brand perception and awareness of full service and low cost airlines a case of malaysia airlines and airasia |
topic | Airlines Transportation |
work_keys_str_mv | AT viktorni1984 passengersbrandperceptionandawarenessoffullserviceandlowcostairlinesacaseofmalaysiaairlinesandairasia AT muhammadzalyshahmuhammadhussein passengersbrandperceptionandawarenessoffullserviceandlowcostairlinesacaseofmalaysiaairlinesandairasia AT fakultialambina passengersbrandperceptionandawarenessoffullserviceandlowcostairlinesacaseofmalaysiaairlinesandairasia |