Passengers' brand perception and awareness of full-service and low cost airlines : a case of Malaysia Airlines and AirAsia /
Thesis (Sarjana Sains (Perancangan dan Pengangkutan)) - Universiti Teknologi Malaysia, 2010
Main Authors: | Viktor Ni, 1984-, Muhammad Zaly Shah Muhammad Hussein, Fakulti Alam Bina |
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Formato: | |
Idioma: | eng |
Publicado em: |
2010
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Assuntos: |
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