Motivations in impulse buying behaviour : a case study from Malaysians in University Teknologi Malaysia /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010

Bibliographic Details
Main Authors: 505215 Chuah, Boon Kai, Aslan Amat Senin, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: 2010