The perception of brand awareness and brand image towards consumers' /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010

Bibliographic Details
Main Authors: 505526 Liew, Wan Wei, Salmiah Mohamad Amin, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: 2010