The perception of brand awareness and brand image towards consumers' /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010

Bibliographic Details
Main Authors: 505526 Liew, Wan Wei, Salmiah Mohamad Amin, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: 2010
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author 505526 Liew, Wan Wei
Salmiah Mohamad Amin, supervisor
Fakulti Pengurusan dan Pembangunan Sumber Manusia
author_facet 505526 Liew, Wan Wei
Salmiah Mohamad Amin, supervisor
Fakulti Pengurusan dan Pembangunan Sumber Manusia
author_sort 505526 Liew, Wan Wei
collection OCEAN
description Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010
first_indexed 2024-03-05T11:06:54Z
format
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institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T11:06:54Z
publishDate 2010
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spelling KOHA-OAI-TEST:4523622020-12-19T17:16:27ZThe perception of brand awareness and brand image towards consumers' / 505526 Liew, Wan Wei Salmiah Mohamad Amin, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia 2010engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010Includes bibliographical referencesAHIBSL
spellingShingle 505526 Liew, Wan Wei
Salmiah Mohamad Amin, supervisor
Fakulti Pengurusan dan Pembangunan Sumber Manusia
The perception of brand awareness and brand image towards consumers' /
title The perception of brand awareness and brand image towards consumers' /
title_full The perception of brand awareness and brand image towards consumers' /
title_fullStr The perception of brand awareness and brand image towards consumers' /
title_full_unstemmed The perception of brand awareness and brand image towards consumers' /
title_short The perception of brand awareness and brand image towards consumers' /
title_sort perception of brand awareness and brand image towards consumers
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AT salmiahmohamadaminsupervisor theperceptionofbrandawarenessandbrandimagetowardsconsumers
AT fakultipengurusandanpembangunansumbermanusia theperceptionofbrandawarenessandbrandimagetowardsconsumers
AT 505526liewwanwei perceptionofbrandawarenessandbrandimagetowardsconsumers
AT salmiahmohamadaminsupervisor perceptionofbrandawarenessandbrandimagetowardsconsumers
AT fakultipengurusandanpembangunansumbermanusia perceptionofbrandawarenessandbrandimagetowardsconsumers