The perception of brand awareness and brand image towards consumers' /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010
Main Authors: | , , |
---|---|
Format: | |
Language: | eng |
Published: |
2010
|
_version_ | 1826447128259461120 |
---|---|
author | 505526 Liew, Wan Wei Salmiah Mohamad Amin, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
author_facet | 505526 Liew, Wan Wei Salmiah Mohamad Amin, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
author_sort | 505526 Liew, Wan Wei |
collection | OCEAN |
description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010 |
first_indexed | 2024-03-05T11:06:54Z |
format | |
id | KOHA-OAI-TEST:452362 |
institution | Universiti Teknologi Malaysia - OCEAN |
language | eng |
last_indexed | 2024-03-05T11:06:54Z |
publishDate | 2010 |
record_format | dspace |
spelling | KOHA-OAI-TEST:4523622020-12-19T17:16:27ZThe perception of brand awareness and brand image towards consumers' / 505526 Liew, Wan Wei Salmiah Mohamad Amin, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia 2010engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010Includes bibliographical referencesAHIBSL |
spellingShingle | 505526 Liew, Wan Wei Salmiah Mohamad Amin, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia The perception of brand awareness and brand image towards consumers' / |
title | The perception of brand awareness and brand image towards consumers' / |
title_full | The perception of brand awareness and brand image towards consumers' / |
title_fullStr | The perception of brand awareness and brand image towards consumers' / |
title_full_unstemmed | The perception of brand awareness and brand image towards consumers' / |
title_short | The perception of brand awareness and brand image towards consumers' / |
title_sort | perception of brand awareness and brand image towards consumers |
work_keys_str_mv | AT 505526liewwanwei theperceptionofbrandawarenessandbrandimagetowardsconsumers AT salmiahmohamadaminsupervisor theperceptionofbrandawarenessandbrandimagetowardsconsumers AT fakultipengurusandanpembangunansumbermanusia theperceptionofbrandawarenessandbrandimagetowardsconsumers AT 505526liewwanwei perceptionofbrandawarenessandbrandimagetowardsconsumers AT salmiahmohamadaminsupervisor perceptionofbrandawarenessandbrandimagetowardsconsumers AT fakultipengurusandanpembangunansumbermanusia perceptionofbrandawarenessandbrandimagetowardsconsumers |