The perception of brand awareness and brand image towards consumers' /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2010
Main Authors: | 505526 Liew, Wan Wei, Salmiah Mohamad Amin, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia |
---|---|
Format: | |
Language: | eng |
Published: |
2010
|
Similar Items
-
Consumers' perception toward Gucci brand /
by: 315590 Chan, Li Yik, et al.
Published: (2008) -
Consumer perception on the logo re-branding of Bank Islam Malaysia Berhad /
by: 389274 Nur Nadirah Mohamad Ishak, et al.
Published: (2009) -
The consumers' perception towards brand extension : a case study of levis brand /
by: 489508 Nurin Asyika Abd. Jalel, et al.
Published: (2009) -
The perception of brand image towards consumers' decision making : a study case of Malaysia Airlines (MAS) /
by: 316121 Phang, Chyuan Shei, et al.
Published: (2008) -
Effect of brand image on public perceptions and consumer loyalty : Malaysia Insurance Industry /
by: Tan, Boon Chiew, author, et al.
Published: (2011)