A study on the mediating and moderating effect between service quality, customer satisfaction and customer loyalty in hotel industry /

A study on the mediating and moderating effect between service quality, customer satisfaction and customer loyalty in hotel industry /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Bibliographic Details
Main Authors: Lee, Ai Wei, author, Huam, Hon Tat, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2011
Subjects:
Consumer satisfaction
Customer loyalty
Customer services

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