Antecedents of customer loyalty in mobile telecommunication services among management students, UTM /

Antecedents of customer loyalty in mobile telecommunication services among management students, UTM /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Bibliographic Details
Main Authors: Guan, Wee Ming, author, Mohd. Shoki Md. Ariff, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia , 2011
Subjects:
Customer loyalty
Cell phones

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