Dimensions of brand equity in hotel industry a case study of Hotel Classic Muar /

Dimensions of brand equity in hotel industry a case study of Hotel Classic Muar /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Bibliographic Details
Main Authors: Chua, Yi Chyn, author, Mohd. Shoki Md. Ariff, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia , 2011
Subjects:
Branding (Marketing)
Customer loyalty
Hotel management

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