The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Chi tiết về thư mục
Những tác giả chính: Ang, Hui Ni, author, Abu Bakar Abdul Hamid, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Định dạng:
Ngôn ngữ:eng
Được phát hành: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2011
Những chủ đề:
_version_ 1826447865473400832
author Ang, Hui Ni, author
Abu Bakar Abdul Hamid, supervisor
Fakulti Pengurusan dan Pembangunan Sumber Manusia
author_facet Ang, Hui Ni, author
Abu Bakar Abdul Hamid, supervisor
Fakulti Pengurusan dan Pembangunan Sumber Manusia
author_sort Ang, Hui Ni, author
collection OCEAN
description Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011
first_indexed 2024-03-05T11:17:37Z
format
id KOHA-OAI-TEST:455926
institution Universiti Teknologi Malaysia - OCEAN
language eng
last_indexed 2024-03-05T11:17:37Z
publishDate 2011
publisher Johor Bahru, Johor : Universiti Teknologi Malaysia,
record_format dspace
spelling KOHA-OAI-TEST:4559262020-12-19T17:16:37ZThe relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions / Ang, Hui Ni, author Abu Bakar Abdul Hamid, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Johor Bahru, Johor : Universiti Teknologi Malaysia,2011engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011Includes bibliographical referencesPRZSLConsumer behaviorAdvertisingAthletes in mass media
spellingShingle Consumer behavior
Advertising
Athletes in mass media
Ang, Hui Ni, author
Abu Bakar Abdul Hamid, supervisor
Fakulti Pengurusan dan Pembangunan Sumber Manusia
The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions /
title The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions /
title_full The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions /
title_fullStr The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions /
title_full_unstemmed The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions /
title_short The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions /
title_sort relationship between consumer perceived athlete celebrity in product endorsement and purchase intentions
topic Consumer behavior
Advertising
Athletes in mass media
work_keys_str_mv AT anghuiniauthor therelationshipbetweenconsumerperceivedathletecelebrityinproductendorsementandpurchaseintentions
AT abubakarabdulhamidsupervisor therelationshipbetweenconsumerperceivedathletecelebrityinproductendorsementandpurchaseintentions
AT fakultipengurusandanpembangunansumbermanusia therelationshipbetweenconsumerperceivedathletecelebrityinproductendorsementandpurchaseintentions
AT anghuiniauthor relationshipbetweenconsumerperceivedathletecelebrityinproductendorsementandpurchaseintentions
AT abubakarabdulhamidsupervisor relationshipbetweenconsumerperceivedathletecelebrityinproductendorsementandpurchaseintentions
AT fakultipengurusandanpembangunansumbermanusia relationshipbetweenconsumerperceivedathletecelebrityinproductendorsementandpurchaseintentions