The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011
| Những tác giả chính: | , , |
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| Định dạng: | |
| Ngôn ngữ: | eng |
| Được phát hành: |
Johor Bahru, Johor : Universiti Teknologi Malaysia,
2011
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| Những chủ đề: |
| _version_ | 1826447865473400832 |
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| author | Ang, Hui Ni, author Abu Bakar Abdul Hamid, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_facet | Ang, Hui Ni, author Abu Bakar Abdul Hamid, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia |
| author_sort | Ang, Hui Ni, author |
| collection | OCEAN |
| description | Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011 |
| first_indexed | 2024-03-05T11:17:37Z |
| format | |
| id | KOHA-OAI-TEST:455926 |
| institution | Universiti Teknologi Malaysia - OCEAN |
| language | eng |
| last_indexed | 2024-03-05T11:17:37Z |
| publishDate | 2011 |
| publisher | Johor Bahru, Johor : Universiti Teknologi Malaysia, |
| record_format | dspace |
| spelling | KOHA-OAI-TEST:4559262020-12-19T17:16:37ZThe relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions / Ang, Hui Ni, author Abu Bakar Abdul Hamid, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia Johor Bahru, Johor : Universiti Teknologi Malaysia,2011engProject Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011Includes bibliographical referencesPRZSLConsumer behaviorAdvertisingAthletes in mass media |
| spellingShingle | Consumer behavior Advertising Athletes in mass media Ang, Hui Ni, author Abu Bakar Abdul Hamid, supervisor Fakulti Pengurusan dan Pembangunan Sumber Manusia The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions / |
| title | The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions / |
| title_full | The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions / |
| title_fullStr | The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions / |
| title_full_unstemmed | The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions / |
| title_short | The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions / |
| title_sort | relationship between consumer perceived athlete celebrity in product endorsement and purchase intentions |
| topic | Consumer behavior Advertising Athletes in mass media |
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