The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions /

The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Bibliographic Details
Main Authors: Ang, Hui Ni, author, Abu Bakar Abdul Hamid, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2011
Subjects:
Consumer behavior
Advertising
Athletes in mass media

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