The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions /
Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011
Главные авторы: | Ang, Hui Ni, author, Abu Bakar Abdul Hamid, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia |
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Формат: | |
Язык: | eng |
Опубликовано: |
Johor Bahru, Johor : Universiti Teknologi Malaysia,
2011
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Предметы: |
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