The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions /

The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

מידע ביבליוגרפי
Main Authors: Ang, Hui Ni, author, Abu Bakar Abdul Hamid, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
פורמט:
שפה:eng
יצא לאור: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2011
נושאים:
Consumer behavior
Advertising
Athletes in mass media

פריטים דומים