The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions /

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• Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda
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• Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie
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• Consumers' perceived relationship between television advertising recall and brand purchase decision
  -н: Siew, Siok Peik
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