The relationship between consumer-perceived athlete celebrity in product endorsement and purchase intentions /

Geahča maid

• Factors influencing the effectiveness of celebrity endorsement advertisement /
  Dahkki: Lim, Teck Thye, 1989-, author, et al.
  Almmustuhtton: (2011)
• Relations among celebrity endorsers' credibility, attractiveness, match-up and purchase intention toward product of L'Oreal Paris /
  Dahkki: Ngu, Hui Ling, author, et al.
  Almmustuhtton: (2011)
• Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda
  Dahkki: Muda, Mazzini
  Almmustuhtton: (2014)
• Consumer preference on celebrity endorsement the case of Perodua / Izzah Raynie
  Dahkki: Raynie, Izzah
  Almmustuhtton: (2013)
• Consumers' perceived relationship between television advertising recall and brand purchase decision
  Dahkki: Siew, Siok Peik
  Almmustuhtton: (1999)