Students' perception and loyalty towards Mcdonald fast food chain /

Students' perception and loyalty towards Mcdonald fast food chain /

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Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Bibliographic Details
Main Authors: Koh, Chin Liang, author, Kamaruzzaman Abdul Rahim, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia , 2011
Subjects:
Customer loyalty
Fast food restaurants

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