Brand equity dimensions and their effect on consumer purchase intention : a case study of Mobile Phones /

Brand equity dimensions and their effect on consumer purchase intention : a case study of Mobile Phones /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Bibliographic Details
Main Authors: Lim, Sock Fei, author, Amit Joshi, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia , 2011
Subjects:
Consumer behavior
Purchasing power

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