Factors that affect Malaysian young consumers' online purchase intention in the social media websites /

Factors that affect Malaysian young consumers' online purchase intention in the social media websites /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Detalles Bibliográficos
Main Authors: See, Siew Sin, author, Khalil Md. Nor, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Formato:
Idioma:eng
Publicado: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2011
Subjects:
Consumer behavior
Consumers' preferences

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