Factors that affect Malaysian young consumers' online purchase intention in the social media websites /

Factors that affect Malaysian young consumers' online purchase intention in the social media websites /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Bibliographic Details
Main Authors: See, Siew Sin, author, Khalil Md. Nor, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2011
Subjects:
Consumer behavior
Consumers' preferences

Similar Items