The impact of employee branding on customer loyalty in Jusco Taman Universiti, Johor /

The impact of employee branding on customer loyalty in Jusco Taman Universiti, Johor /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Bibliographic Details
Main Authors: Sin Kai-Han, author, Huam, Hon Tat, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia , 2011
Subjects:
Branding (Marketing)
Employees

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