The influence of shopping mall environment and entertainment on consumer shopping behaviour /

The influence of shopping mall environment and entertainment on consumer shopping behaviour /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Bibliographic Details
Main Authors: Tan, Kher Xian, 1988-, author, Hakimah Mohd. Zin, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2011
Subjects:
Consumer behavior
Shopping malls

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