Effect of brand image on public perceptions and consumer loyalty : Malaysia Insurance Industry /

Effect of brand image on public perceptions and consumer loyalty : Malaysia Insurance Industry /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Bibliographic Details
Main Authors: Tan, Boon Chiew, author, Rohaizat Baharun, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia , 2011
Subjects:
Branding (Marketing)
Customer loyalty
Insurance

Similar Items