Analysis of customer-perceived service quality, customer satisfaction and loyalty : a case study of Malayan Banking Berhad (MAYBANK), Skudai /

Analysis of customer-perceived service quality, customer satisfaction and loyalty : a case study of Malayan Banking Berhad (MAYBANK), Skudai /

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Bibliographic Details
Main Authors: Ong, Qian Min, author, Amit Joshi, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia , 2011
Subjects:
Consumer satisfaction
Customer loyalty
Banks and banking

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