Marketing mix factors influencing consumer decision making toward caf /̌

Marketing mix factors influencing consumer decision making toward caf /̌

Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011

Bibliographic Details
Main Authors: Oh, Yin Fang, author, Abu Bakar Abd. Hamid, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia
Format:
Language:eng
Published: Johor Bahru, Johor : Universiti Teknologi Malaysia, 2011
Subjects:
Consumer behavior
Consumers' preferences
Restaurants

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